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Vireo (ˈwi.re.oː) – Latin verb meaning to thrive, to be green, to flourish.
I – Latin imperative form of eo, meaning to go, to move forward, to take action.
When combined, Wirri symbolizes thriving through action—the perfect representation of our mission to help homeowners cultivate healthy, beautiful lawns with ease and confidence.
At its core, Wirri means growth—not just for your lawn but for your knowledge, your outdoor space, and our collective responsibility toward the environment. A well-maintained lawn is more than just an aesthetic choice; it enhances biodiversity, contributes to cleaner air, and fosters a sense of pride in outdoor living.
that thrive naturally without harmful additives.
that reduce waste and support eco-friendly practices.
who feel knowledgeable and equipped to maintain their lawns with ease.
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Wirri supports Trillion Trees Australia, the UN Sustainable Development Guide and Pledge 1% among other progressive initiatives.
Wirri acknowledges the Australian Aboriginal and Torres Strait Islander Peoples as the first inhabitants of this nation and the traditional custodians of the lands on which we live, work, and care for our environment. We recognize their continuing connection to land, water, and sky and pay our respects to Elders past, present, and emerging.